What is Marketing?
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
| Title | : | What is Marketing? |
| Author | : | Alvin J. Silk |
| Publisher | : | Harvard Business Press - 2006 |
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