Sport Promotion and Sales Management

Sport Promotion and Sales Management

4.11 - 1251 ratings - Source



qSport Promotion and Sales Management, Second Edition, q features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.This has increased customer satisfaction with purchases, which in turn has helped to increase customer retention. ... commerce conducted via a mobile handset10 a€” is being used in several sport organizations and tested in a number of others. Cell phone and PDA applications are being used by sport organizations such as the NHLa#39;s Carolina Hurricanes. ... the four Ps, at least in relation to sales and promotional activities, is from a more customer-centric, service-based orientation.


Title:Sport Promotion and Sales Management
Author: Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy
Publisher:Human Kinetics - 2008-01
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA